So the business plan for my new social media idea is now down on paper. I await decisions on funding and am learning about a whole new world of jargon mostly related to business and money. As with most things though, I have seen that it all comes down to communication, and at least that is an arena I am familiar with. Having recently tried my hand at writing competition entries, award submissions and now business plans, I realise that every project is essentially an opportunity to pitch your story, a chance to say I'm the only one that meets the criteria. 

And now it's time to pitch again.

This time I am challenging myself to the ultimate copywriting challenge, and I have had great fun with it.

Check out the genius that is the Leith agency in Edinburgh and their HOTDESK


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