But what if you want to engage further, or build a deeper relationship with your customers, potential customers and readers? A blog may be the answer, with opportunity for you to show off your knowledge and skills in a particular area and also to show off your business personality. This requires a little more effort and time though and can be especially costly for small businesses. KD writing is now offering a new business blogging service. Get rid of that nagging thought that you should really be writing more often, that your blog is neglected and that you just don't have enough hours in the day. After an initial consultation, I will get on with the research and writing so you can get on with what you do best.
Why blog?
Here's just a couple of reasons, from Spinweb's paper on 'Why nobody reads your corporate blog'
- COMPANIES THAT BLOG GET 55% MORE WEB TRAFFIC
- B2C COMPANIES THAT BLOG GENERATE 88% MORE LEADS PER MONTH THAN THOSE WHO DO NOT
- 57% OF BUSINESSES HAVE ACQUIRED A CUSTOMER THROUGH THEIR COMPANY BLOG